Question 1

What makes Signal & Friction different from generic AI audits?

Accepted Answer

We don't promise you 20%. Anyone promising a fixed number hasn't looked at your funnel. Each diagnostic ships with a projected range specific to your product and a stated confidence level, backed by the S&F Specificity Guarantee: full refund if the finding isn't specific to your product.

Question 2

How long does the diagnostic take?

Accepted Answer

Diagnostics are delivered in 72 hours, fully async. No calls required.

Question 3

What if I don't see results?

Accepted Answer

We guarantee our work's specificity, not your business outcome — actual results depend on execution, market conditions, and data we don't have access to. If the finding we deliver isn't specific to your product, we refund 100% via Stripe.

Question 4

Can I become a Certified partner?

Accepted Answer

Yes. Our Certified program grants you licensing to deliver S&F diagnostics under your brand. $4,500/year.

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